Benefits of Cooperative Marketing
Where manufacturers cooperate with media investment and commercial actions with resellers
Cooperative Marketing: Strategic Partnership
Cooperative marketing is a strategy where the manufacturer cooperates as part of media investment and commercial actions with their resellers. Scription acts as a facilitator, offering service to manufacturers and resellers, conducting audits of supporting documents and providing the Network system with multiple modules and business rules.
Shared Investment
Manufacturers and resellers share media and commercial action costs, maximizing return on investment.
- Cost reduction for both parties
- Greater reach with lower individual investment
- Advertising budget optimization
Audit and Transparency
Scription conducts complete audit of documents that prove marketing actions, ensuring total transparency.
- Supporting document verification
- Action compliance control
- Detailed audit reports
Integrated Network System
Complete technological platform with various modules and specific business rules for cooperative marketing.
- Specialized modules by sector
- Customized business rules
- Process automation
Specialized Service
Scription offers dedicated service to both manufacturers and resellers.
- Manufacturer support
- Reseller assistance
- Specialized consulting
Proven Results of Cooperative Marketing
Clients increased media investment due to manufacturer co-participation, achieving better negotiations with media and increase in variety of different media used:
Increase in media investment
Better negotiations with media
More variety of media used
Disclaimer: Information obtained from surveys conducted by Scription with resellers.
Scription Services in Cooperative Marketing
Service
- • Manufacturer support
- • Reseller assistance
- • Specialized consulting
- • Team training
Audit
- • Document verification
- • Compliance analysis
- • Detailed reports
- • Quality control
Network System
- • Multiple modules
- • Specific business rules
- • Intuitive interface
- • Automatic reports
Scription Model Advantages
Guaranteed Compliance
Rigorous audit of all supporting documents for cooperative marketing actions.
Process Agility
Network System automates and accelerates all cooperative marketing processes.
Total Control
Complete visibility of all cooperative marketing actions and investments.
Integrated Solution
Single platform for service, audit and cooperative marketing management.
Customization
Modules and business rules adapted to each client's specific needs.
Proven Expertise
Consolidated experience in cooperative marketing with measurable results.
Ready to Implement Cooperative Marketing?
Discover how Scription can optimize cooperation between manufacturers and resellers with specialized service, complete audit and the Network system.